Instagram is still one of the top social media sites for businesses trying to target their online audience. Knowing that Instagram’s monthly active user base is well over one billion.

However, with so many accounts and followers fighting for the spotlight, as far as your posting strategy goes, little can be left to chance—it’s becoming increasingly more challenging to get organic reach. But hey, don’t we all love a good challenge? 

Luckily, there are plenty of methods on how to drive sales with Instagram and boost your Instagram presence. Hashtags are one of them—they’re one of the most effective ways to get more likes, attention, and engagement on your posts. 

This ultimate guide to hashtags will help you promote your online store on social media, boost engagement, and grow your following. At the end of the article, I’ve included a ready-to-use list of 500+ popular Instagram hashtags. Add them in your posts and reach the people you’re looking for!  

What is Instagram Business?

First off, a quick reminder about the types of accounts on Instagram. In 2016, Instagram introduced Business Accounts that come with extra features to help brands optimize their content.

Business Account features

• Learn about your audience and posts with Instagram Insights, their free analytics tool
• Promote posts as ads
• Get a "Contact" button
• Add an address and location
• Add links to Instagram Stories (Business Accounts with more than 10k followers)

Setting up an Instagram Business Account will give you access to view and analyze your results on Instagram Insights, and more. You can learn more about your followers and other users are interacting with your account.

The Insights section of your Business Account lets you track results of your Activity (weekly interactions, reach, and impressions), Content (performance of your posts, stories, and promotions), and your Audience (age, gender, places they’re from, and times they’re online).